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Style and integrity for sophisticated, free spirited women...

Million Dollar Mermaid is a swimwear label of style and integrity for sophisticated, free spirited women. Natural beauty, timeless elegance and uncompromising quality inspire our world and this is reflected in our swimwear.

Our designs blend classic cues and vintage shapes with abstract forms and expressive colours. We create infinitely wearable pieces that accentuate the boundless power and artless beauty of the female body. We believe that each woman is perfectly unique so our collections allow you to mix and match top and bottom sizes and styles; we even offer multiple length options in our one-piece swimsuits. Feel free to express yourself as the contemporary force of nature that you are!

Based in London’s creative East End, our swimwear is 100% designed, sourced and manufactured in Europe

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